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April 3, 2024
3-10 Minute Reels on Instagram?
Instagram is experimenting with extended video features of 3 and 10-minute Reels, a feature never before tested in real-time.
The new longer Reels are limited to specific users and must be pre-recorded outside the app.
Recent Meta data shows there’s been a 20% year-over-year increase in Reel consumption, highlighting the importance of video content in driving account growth and content discovery across the platform.
