Meta plans to offer users an ad-free subscription experience across Facebook, Instagram and Threads.

While this may benefit users, advertisers could see a decline in performance on these platforms. This ad-free option, which allows users to avoid ads for a monthly fee, is currently facing legal scrutiny from European regulators, making its future uncertain.

Nevertheless, this might be a good time to rethink and strategise your digital promotion approach to ensure your content continues to reach the right audience.