As AI continues to grow as a potential cash cow, its application proves to be endless both in delivering services and generating profits.  

Now, an agency in Barcelona is pushing the boundaries with an AI Instagram influencer, ‘Aitana’ (@fit_aitana) becoming the highest-earning AI model on Instagram.

Despite followers knowing Aitana to be AI-generated, her growing popularity has triggered a surge in brand endorsement requests, with her Instagram profile now reaching 338K followers. 

This trend signals the emergence of a powerful new marketing tool and suggests that marketing could be changing. 

This case is particularly interesting as it marks the first reported instance of such a successful application of AI directly involved in substantial profits. 

As creators, users, and agencies alike aim to capitalise on AI-driven opportunities, we can expect more AI influencers to rise to prominence, meaning it’s time to adapt our strategies accordingly.