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April 21, 2021
Apple iOS 14.5 - New Tracking Permissions
Apple’s 14.5 iOS update requires apps to obtain permission to “track” users across apps and websites - and CNET reports that only 5% of US users have opted in!
Whilst it’s great for privacy advocates, it’s a big blow to the way Facebook and other platforms operate with regards to tracking users and advertising.
Facebook states advertisers “can expect to see changes” in ad set up, audience selection, delivery measurement and reporting. Some of the key changes include; limiting the number of web events to 8 and removal of 28-day click-through.
