Why are WhatsApp stickers coming to Instagram Stories?

Recent trends demonstrate users increasingly favour private messaging and community-driven spaces over traditional social media, which resemble PR for our lives.

In response to this user behaviour shift, Instagram is testing WhatsApp Stickers for Stories to enhance direct messaging (DM) connections between brands and users.

While it’s unusual for a platform to direct users to another, this feature could benefit the WhatsApp community and group managers by helping them streamline their audience engagement.

The WhatsApp Sticker may also act as a free alternative to “Click-to-Message” ads, helping brands to connect more effectively with their audience.