You may have noticed that Instagram has launched a new feature that lets users comment on Stories. 

This new feature aims to enhance engagement by introducing another layer of interaction alongside existing tools like Notes.

Each Instagram Story Comment will now be visible to all Story viewers and appear at the bottom of the screen, meaning they won't disrupt the viewing experience. Luckily, creators can turn off this feature if they wish. 

By allowing Comments on Stories, Instagram aims to create greater user engagement, expand user reach, encourage community building and provide real-time audience feedback.