Google is implementing its own checkmark system for approved brand profiles. Unlike Twitter and Meta, Google is only offering blue ticks to accounts that follow Google’s brand verification process, which includes registering your logo and a high level of account security, in an effort to clamp down on spammers and scammers. Businesses may find this useful in protecting their name and reputation. 

Businesses should look to verify their emails in order to add legitimacy to their brand and protect themselves from impersonation and fraud. The perceived status that comes from this feature also helps add to their trustworthiness.