Have you heard of the TikTok effect?

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The TikTok effect has shown a significant shift in how users consume media, with short-form content falling out of favour – according to the latest data, users now spend 20% of their time watching reels on Instagram or 50% of their time watching videos on Facebook. 

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So it follows that the increase in reel content can make the medium feel exhausted. To counteract this shift, Instagram has published a new set of tips to help maximise your reel performance:

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1. Nail the hook – think how you can shake your audience awake in the first couple of seconds. 
2. Tools – using transitions, typography, and subtitles can make your reel appear polished and kick the algorithm into action.
3. Rhythm – music significantly impacts reel performance, so make sure you get the tone of your reel right! 
4. Stay on trend – being aware of current trends can speed up your growth and encourage others to remix your reels, further pushing your content through the platform. 

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These four simple tips may be able to push your creations into the public eye while helping your content stay fresh and sustain that all-important audience interest.