Although TikTok has only recently opened the platform up to sales, available data already shows a spike in user purchases through the TikTok app.

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This new development has allowed TikTok to expand its in-app shopping, with users now able to purchase clothing seen in videos, music merchandise, and even food. It is, however, important to note these sales are currently prominent in Asian nations, with TikTok now trying to expand to the Western market. 

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So, if you’re an ambassador of brands or even have your own business, keep your eyes peeled, as this could be an excellent opportunity to capitalise on viewer engagement.