The new clear mode option will display TikTok content without the app function buttons and content descriptions on screen to enable a ‘distraction free’ viewer experience. Users will be able to activate the clear mode function via the video share option. 

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Without the UI, users may be able to better engage with the content and become engrossed which could lead to longer watch times. 

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We think this is an interesting function as it is contrary to the instant, short-form content TikTok is renowned for. However, it is a positive step for content creators who want to drive a message without the distractions that can lead viewers to logging off or switching videos.