Live creators now have the ability to prepare and practice their live stream in advance with the addition of a scheduling and “practice mode” features on Instagram.
Creators will also be able to schedule their stream up to 90 days in advance to build anticipation.
We think these changes are a great opportunity for streamers to maintain a sense of professionalism and control, and believe they will be well received in the creative and influencer community. However - we’re also distinctly aware of the fact it is slightly contradictory to the concept of “live”.