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Instagram Adds Scheduling and Practice Mode for Live Creators
October 13, 2021
Instagram Adds Scheduling and Practice Mode for Live Creators

Live creators now have the ability to prepare and practice their live stream in advance with the addition of a scheduling and “practice mode” features on Instagram.

Creators will also be able to schedule their stream up to 90 days in advance to build anticipation.

We think these changes are a great opportunity for streamers to maintain a sense of professionalism and control, and believe they will be well received in the creative and influencer community. However - we’re also distinctly aware of the fact it is slightly contradictory to the concept of “live”.

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