Do you get your latest updates from social media? Well, you may not be the only one. 

The latest “Reuters Institute Digital News Report” investigation found that social media platforms are leading the way when it comes to keeping people informed. 

There’s also a new leader for social media news - X has lost its status as the go-to news source, with users now favouring TikTok as their primary source of information. 

It could be a good time to rethink your PR strategy to make sure your views and potential audience receive ‘The Latest’ news about your brand.