Meta is capitalising on the uncertainty surrounding TikTok’s future in the US by launching a new initiative aimed at attracting creators to Instagram and Facebook.

The “Breakthrough Bonus” program offers TikTok creators with large followings up to $5,000 in bonuses during their first 90 days on Meta’s platforms. To qualify, creators must post original content, including Reels, and meet specific activity requirements.

Participants will also receive a free one-year Meta Verified subscription and new profile features displaying follower counts from other platforms. Meta has even hinted at exclusive content deals for select TikTok creators, further supporting its community growth — effectively poaching creators.

With TikTok’s legal status uncertain, Meta’s offer presents a tempting alternative for creators seeking stability. By enhancing Instagram’s features to rival TikTok’s, Meta is positioning itself as the ideal platform for creators to monetise content while securing their audience. 

Would you switch?