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October 3, 2019
Instagram embraces AR shopping
Instagram is further expanding its ecommerce platform, with the addition of some new Augmented Reality features – using the Spark AR platform.
It’s currently piloting a try-on feature – where Instagram shoppers can preview how certain products will actually look on their faces before they buy. Currently, shoppers can try out selected cosmetics and eyewear from a few partners (MAC, NARS, Ray-Ban and Warby Parker). In addition to getting a feel of how the products look, they can also share the images to stories…
For businesses, it’s a glimpse of things to come. Instagram is going big on ecommerce – and there’s so much potential for brands to embrace AR as part of some more interactive, engaging marketing.
