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May 19, 2024
Instagram Says The Key to 'Reach' is The Share and Send Rate
Do you ever ask yourself what makes certain content reach further than others?
Instagram's chief, Adam Mosseri, recently stated that post-share rates are now an increasingly critical aspect of achieving broader reach on the platform.
Instagram's new algorithm responds to users sharing posts, including sending them to friends or re-sharing them to stories, with share and send rates playing a significant role in how the algorithm boosts content visibility.
This shift emphasises the importance of creating shareable content to maximise your engagement, prioritising posts that encourage community sharing and interaction – aiming to make social media more social again. Which we can all agree is a good thing!
