Do you ever ask yourself what makes certain content reach further than others? 

Instagram's chief, Adam Mosseri, recently stated that post-share rates are now an increasingly critical aspect of achieving broader reach on the platform.

Instagram's new algorithm responds to users sharing posts, including sending them to friends or re-sharing them to stories, with share and send rates playing a significant role in how the algorithm boosts content visibility.

This shift emphasises the importance of creating shareable content to maximise your engagement,  prioritising posts that encourage community sharing and interaction – aiming to make social media more social again. Which we can all agree is a good thing!