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August 21, 2019
Instagram Testing Back-to-Back ads in Stories From Different Brands.
The photo and video-sharing network insisted that user experience remains priority number one. Only a small percentage of users will see this whilst data is gathered about what the correct frequency for user value is on the ads platform.
Make no mistake – this is part of a wider trend that’s been going on for some time now, as the social media networks move towards a ‘pay to play’ model. It looks like the days of purely organic content campaigns may be numbered. Businesses that want to compete on social media need to look seriously at supporting campaigns with paid social.
