Real-time diagnostics are coming to Instagram! The platform is currently testing in-stream Reels performance tips, which will provide creators with insights into why specific clips succeed.

This new feature offers contextual notes highlighting key elements that drive reach, allowing users to analyse trending Reels in addition to their own.

By tapping on prompts, users can access a detailed breakdown of performance factors, helping creators understand what makes a Reel perform well.

While this feature shows promise, the accuracy of these diagnostics remains undetermined. It’s also unclear whether general users will find these tips helpful or intrusive, as they occupy extra screen space on the Reel display.

While the feature is still being tested, it could help brands and creators refine their Reel strategy, boost engagement, and provide valuable insights into how users can strengthen their content.