Spotify has launched their own social live audio discussion app - branded Greenroom. It follows the company’s acquisition of Betty Labs, and is a rebrand of their Locker Room live discussion app.
Following the recent success of apps that follow this format, Spotify’s new social audio app lets you host and participate in live discussions through virtual rooms with artists and fans of similar interests.
Spotify has been lacking social features for some time and this new feature, in theory, will encourage more user time and interactivity on the platform.