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June 10, 2020
Lockdown drives big changes in entertainment consumption
Vivendi Brand Marketing’s new survey about how our entertainment habits have been affected during the pandemic is definitely worth a look.
The stats on general entertainment consumption, paid digital consumption and attitudes towards live entertainment after lockdown amongst different demographics make for interesting reading. Our analysis is that it paints a fairly positive picture for live entertainment after lockdown, whilst underlining the growing opportunities and essential nature of building digital revenue streams.
