According to Meta research, the period between late December and mid-January provides a window to drive sales – referred to as the ‘post-Christmas push’. 

The post-Christmas push provides opportunities for artists, creators and others trying to monetise their merch sales, early-release tickets and other means of income. 

With Christmas just around the corner, Meta has now developed a ‘guide’ which is downloadable for creator use. 

The guide outlines a range of insights into post-holiday marketing opportunities, including data on traditional ad performance, tactical tips to improve campaigns, ideas for promotional focus and other potentially valuable information. 

This by no means ensures success, but it may be a good place to start! 

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Guide link: https://www.facebook.com/business/news/Q5-best-practices-to-maximize-your-post-holiday-marketing-budget