TikTok is expanding its affiliate marketing options, helping creators earn commissions and streamlining the shopping process on the platform. 

This update enables selected creators to place direct shopping links at the top of their comments, driving viewers to product pages and boosting in-app shopping activity. 

While this feature is currently only available to select users, it’s worth keeping an eye on as this could be a game changer for promoting products and leveraging brand endorsements while opening up new monetisation opportunities for creators.