Still, wondering which platform to prioritise in your social media strategy? 

Well, a recent Mailsuite analysis of Google Play Store ratings has revealed social media app popularity across countries:

TikTok now dominates in 16 nations, including the US, Japan and parts of Europe, indicating could be essential for both organic and paid marketing. TikTok’s extensive reach and high engagement levels underscore its significance for targeting broad audiences.

While still widely used, Facebook is a top choice in only a few regions and is experiencing declining satisfaction, especially among younger users.

Instagram and Threads perform well in specific areas, offering opportunities for targeted campaigns. However, TikTok’s global dominance highlights the need to prioritise it in digital strategies.