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November 2, 2020
Spotify Enabling Labels to ‘Influence’ Recommendations
Spotify is launching a new tool that lets artists and record labels to boost tracks and ensure they are recommended to more users in Discovery Mode. In return, these recommended tracks will be paid out at a lower royalty rate.
This is a major change that has a big impact for artists, it’s a double edged sword - great for discovery and audience acquisition, but less good for the bottom line. Going forward, deciding on the ‘loss leaders’ to promote will be integral to a successful promotion strategy on the platform.
