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June 22, 2020
Spotify testing interactive podcast apps
Spotify is adding new features to ensure you never forget a podcast advertiser’s promo code again. Soon, publishers will be able to add an embedded link on the episode page that links directly to an advertiser’s offer. This should help to improve the conversion rate, and makes the podcast advertising space more attractive. This just the start for Spotify’s interactive ads, and we expect other platforms to follow, as the industry looks to transform podcast advertising into a direct sales funnel for brands.
