Posts on Threads could now be shown to your connections across Facebook and Instagram as part of growing cross-promotion efforts for the app.

The new development hopes to bring more exposure to content and streamline followers. This means it may be a good time for creators to rethink their content buckets for threads and consider the larger audience base they can now access with just one post. 

While this development will help streamline followers, it may be important to consider if shared content is Facebook-friendly. After all, what works on Threads or Instagram might not work on Facebook and vice versa…