TikTok has introduced a new “Artist Account” option to solidify its place within the music industry and help musicians build their presence on the platform. 

The ‘Artist Account’ feature is designed to help musicians promote their content in-stream by providing a range of showcase options, including an “Artist” tag for profiles and a tab to display the latest tracks. 

This new artist-focused feature will allow account holders to highlight their tracks up to 14 days before release and for 30 days after with a unique “New” tag. 

TikTok stated: “The Artist Account is a toolbox of features and promotional tools developed to forge a closer relationship between artist and fan. Now available to every artist and musician that has released music, the Artist Account is the shop window for fans to learn more about your music, and creative process and to discover the latest releases.”