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May 20, 2020
TikTok Expands Shopping Features To Creator Content
TikTok is continuing to develop its advertising platform, with the introduction of a range of new shopping features. Creator videos can already be turned into in-feed ads with a ‘Shop Now’ button, and this feature is now being tested for use in the creator videos themselves.
Every social media platform is investing in shopping features, as it looks to grab a slice of the rise in ecommerce. Although social channels still only represent a small portion of overall sales, this is changing fast, with social channel purchases set to rise by 17.3% in 2020. TikTok is quickly becoming a powerful tool for brands who want to leverage the entertainment value of content creators.
