The advertising platform is growing quickly.

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TikTok outlined its plan to test letting advertisers across the UK, France and the US buy ads through its ads manager platform,rather than a member of the app's sales team. Reps are still currently needed to run the ads - but our prediction is that this will change in the near future.

With more than 500 million active users worldwide, TikTok presents an enormous opportunity - it has surpassed Twitter and Snapchat in popularity, and it’s less saturated with ads.The platform only launched its ads platform in early 2019 - despite this, the targeting tools and ability to create unique, visually compelling ad content are excellent. This change is just the first step in a wider, ongoing campaign to monetise the platform. 

Currently, 41% of all TikTok users fall into the 16-24 bracket - so it’s ideal for businesses and brands looking to advertise to the youth market. It’s worth noting that CPC rates are high, especially compared to the other platforms, but with few ads and little competition, it could offer excellent returns for the right campaigns.