TikTok is testing 60-minute video uploads as it continues to shift towards a more storytelling platform. 

This new development aims to increase TikTok user engagement and attract advertisers by allowing longer content. While some creators may appreciate the flexibility of this move, shifting away from its short-form roots could potentially alienate its core user base, as TikTok continues to head towards a "mini YouTube."  

60-minute uploads are currently only available to a limited group of users. Still, it's worth preparing longer-form content to add to your TikTok content strategy to take advantage of this shift early on. And if this new feature gets recalled? Well, you still have content you can use on YouTube.