TikTok’s global #ClimateAction campaign aims to ‘encourage communities all over the world to join the climate conversation and take action that has a positive impact on our planet.’ The campaign will see TikTok partnering with creators to ensure important conversations about the environment are ‘front and centre.’
We think that this initiative is a great opportunity to raise awareness about climate change and the environment, particularly amongst younger audiences. The campaign also provides another space for content creators to share and discuss their thoughts and ideas surrounding this increasingly important topic.