TikTok has entered the world of ecommerce - partnering with Shopify to help merchants drive sales on the video-sharing platform. It includes the creation of a new TikTok channel, allowing sellers to create and analyse advertising campaigns without leaving the Shopify interface.
It opens up new opportunities for Shopify merchants to grow their audience on Tiktok, and is especially useful for those who already have a strong following on the platform they want to monetise.