Universal Music Group (UMG) is diving into the future of music creation with a new partnership with AI startup KLAY Vision Inc.

Universal Music and Klay plan to create a “commercial, ethical foundational model” to support the music industry by developing KLayMM, a large music AI model designed to redefine music AI’s potential while protecting artists’ catalogues.

KLayMM will host AI-driven experiences emphasising attribution, ensuring that AI-generated content doesn’t compete with existing music services, and building a future where AI enhances music without threatening creators.

While little more is known, if done correctly, this partnership could shape an exciting new chapter in the music industry, blending innovation with responsibility while allowing music to become personalisable.