TikTok has been working on some handy new tools to assist creators in optimising their performance and provide them with more insights, discovery tools and a conversational AI.

TikTok’s new tools centre, ‘Creator Centre UI’, will be available in the TikTok desktop versions of the app. The update is said to improve creator analysis of content performance, audience engagement, response and other key analytics that may help creators strengthen their interactions. 

The desktop Creative Centre will allow users to access insight tools such as information on Top Ads, trends, and most used keywords throughout the platform.  

This development of in-app analytic tools may be a game changer for content creators trying to make a splash, guiding creators towards more thought-out and compelling content strategies for 2024.  

While the Creator Centre is still in its trial stages, the conversational AI is now live and available to all users.