Formerly known as ‘Blue for Business’, ‘Verification for Organisations’ provides businesses with a new way to verify and distinguish themselves on Twitter. Those who sign up for the new program will be provided with a Twitter business account, affiliation badges and the new gold tick.
Although this is only available to selected organisations for the time being, we think the option for businesses to possess clear validation on Twitter is a positive thing. It will be interesting to see how this rolls out, and how much organisations will have to pay to become verified.