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YouTube Announces New Creator Tools, Including Generative AI Options.
September 21, 2023
YouTube Announces New Creator Tools, Including Generative AI Options.

YouTube has announced a range of new creator tools, including AI elements - demonstrating  its new ‘Dream Screen’ Generative AI features at its “Made On” showcasing event. 

The ‘Dream Screen’ feature will allow users to add AI-generated images or video backgrounds to their YouTube Shorts - allowing creators to use YouTube to explore new AI capabilities. 

This addition of aesthetic functions will move YouTube more in line with current creator trends as YouTube continues to compete with TikTok.

With YouTube focusing on music discovery and its growing creator developments, YouTube shorts may become invaluable for creators focused on music trends, dance routines and short-form content.

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