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YouTube Announces New Creator Tools, Including Generative AI Options.
September 21, 2023
YouTube Announces New Creator Tools, Including Generative AI Options.

YouTube has announced a range of new creator tools, including AI elements - demonstrating  its new ‘Dream Screen’ Generative AI features at its “Made On” showcasing event. 

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The ‘Dream Screen’ feature will allow users to add AI-generated images or video backgrounds to their YouTube Shorts - allowing creators to use YouTube to explore new AI capabilities. 

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This addition of aesthetic functions will move YouTube more in line with current creator trends as YouTube continues to compete with TikTok.

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With YouTube focusing on music discovery and its growing creator developments, YouTube shorts may become invaluable for creators focused on music trends, dance routines and short-form content.

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