YouTube has now reduced the entry thresholds for its YYP programme, enabling creators with 500 subscribers to monetise their content with YouTube Ads. 

‍

Lowering the YouTube monetising threshold aims to boost the platform's appeal to creators in many markets, notably by making #Shorts creation more beneficial for creators. 

‍

To further solidify their position within the content creation market and sweeten the deal, YouTube is now rolling out its first generative AI feature for shorts. 

‍

YouTube's move to keep up with the growing AI trend aims to spark excitement paired with a significant reward for content creators aiming to monetise their content – once again positioning YouTube as a desirable platform for creators.