YouTube has announced a new analytics update, giving creators insights into why subscribers cancel channel subscriptions.

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YouTube will now provide more specific insights into new and returning viewers and how they engage with content in isolation – providing separate measures for each viewer cohort, which may help content creators pinpoint what content is attracting new viewers.  

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The expanded data will now be viewable under the “New and Returning Viewers” tab, a dedicated space to reference analytics. 

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YouTube insight development will help creators sort data and assist with content planning. It may give them valuable context for what’s driving views within each segment and may become a key in guiding creators in their strategy.