Meta has introduced the AI Studio, a platform where users can create custom AI chatbots. 

These custom chatbots can handle queries, offer recommendations and personalise user interactions on behalf of creators as the first point of contact for followers, fans and clients. 

This move aims to free up time for creators to improve customer engagement and overall operational efficiency. 

While currently only available in the US, this launch is part of Meta's broader strategy to expand its AI capabilities and compete with leaders like OpenAI and Google.