Is Instagram heading back towards the Tumblr days? 

Instagram has introduced new creative tools, including additional fonts, text animations and sticker effects for Reels, Stories and Static Posts.

Users can now personalise their content with a wider selection of fonts, animations and effects, making posts more expressive and engaging.

As creators begin to explore these features, we may start seeing the old Tumblr quote posts peppered throughout our feeds, bringing back a hint of modernised nostalgia. 

These updates are part of Instagram’s broader strategy to attract younger users by offering more creative options, with the Meta company hoping to boost user engagement and retain its audience amidst growing competition.