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December 6, 2021
Custom Instagram Links
After the recent addition to give users the ability to add a link to stories, Instagram has refined this feature by allowing users to change the anchor text from the URL to a given phrase or sentence.
This is much more visually pleasing and enables more reliable CTAs to be created - producing a better conversion rate. This is a great result for Marketing professionals who analyse this data, and will enable them to make more informed decisions to benefit clients.
