Some platforms are gradually phasing out hashtags, instead pushing for longer captions and developing keyword-based algorithms.Â
So, should users continue to bother with Hashtags on LinkedIn?Â
Many platform algorithms now use keywords within captions and descriptions to organise and push content towards the most appropriate audiences, leaving little value for hashtags.Â
LinkedIn, however, claims that hashtags can still be helpful for viewers to identify content topics and find other related threads.
They also say hashtags may help you discover other keywords that can tap into the desired audience without overcomplicating captions.Â
If you like short and simple captions, consider choosing hashtags closely related to the topics to ensure maximum effectiveness.Â
Ultimately, LinkedIn algorithms are responsive to both hashtags and keywords used within captions. So don’t forget to make those keywords count if you decide to move away from messy hashtags.