Meta is exploring new features on Instagram and Threads to give users more control over visible metrics.

Instagram’s trial allows creators to hide Reels view counts on their profiles, potentially encouraging viewers to explore more content rather than judge it by performance. 

Threads users may soon be able to hide their replies from profiles, limiting visibility to original posts and reposts. These changes aim to enhance user comfort and shift focus away from “vanity metrics.”

This aligns with a broader trend: platforms like X and Meta are prioritising views and meaningful interactions over likes and follower counts. With algorithmic recommendations and private sharing (e.g., DMs) growing, traditional metrics are losing relevance.

However, questions remain about effectively measuring meaningful engagement and how creators can build sustainable audiences in this evolving landscape. These changes may shift the focus toward quality and authenticity, but the industry must adapt to support creators effectively.