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December 28, 2021
Instagram to Focus on Video in 2022
Instagram head Adam Mosseri has stated that in 2022 Instagram will continue to focus on and expand into the world of video with reels and surrounding features. Doubling down on short form reels content could be a response to the rise of rival TikTok.
With this in mind, it’s important to take this focus into account when planning strategies (including some more short form content) for the platform over the year ahead.
