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May 6, 2024
Is TikTok Becoming THE Platform for Discoverability!?
New data shows that 61% of TikTok users discover new brands and products on the platform, an impressive 1.5 times higher than rival platforms.
TikTok’s success in becoming the leading platform for creator discoverability can be attributed to its highly effective and personalised content algorithms, which keep users highly engaged.
So, if you’re looking to grow, it may be worth spending a little more time developing your TikTok content strategy to take advantage of the platform's discoverability features.
