New data shows that 61% of TikTok users discover new brands and products on the platform, an impressive 1.5 times higher than rival platforms. 

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TikTok’s success in becoming the leading platform for creator discoverability can be attributed to its highly effective and personalised content algorithms, which keep users highly engaged.

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So, if you’re looking to grow, it may be worth spending a little more time developing your TikTok content strategy to take advantage of the platform's discoverability features.

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