Instagram is testing an exciting new feature involving virtual pets or Tamagotchis that they hope will enhance engagement.

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Users will soon be able to choose between a selection of virtual pets to showcase via their Instagram stories and playfully interact with their followers. 

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While the idea may be cute and simple, it could help encourage users to post more Stories and drive viewer engagement. 

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Instagram Stories are already the most commonly used feature for sharing content on the platform, and this new addition may make it even more fun. 

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Instagram virtual pets will likely evolve and develop based on interactions, such as the number of likes on a Story, incentivising content creators to create even better and more engaging content.

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