Meta has been building its own app store to allow EU users to download apps directly through Facebook ads to compete with Google and Apple app stores.
The new app store comes in response to incoming EU laws requiring Apple and Google to open their mobile platforms to alternative app distribution methods. The new app store will benefit users by eliminating the restrictions and taxes set by existing Android and iOS.
Now Facebook app store could benefit those looking to make direct income from their Facebook/ Instagram presence, as creators can aim to capitalise through their visibility on Meta platforms once the store is established.