Meta is jumping on the AI bandwagon by developing generative AI tools to help creators experiment with content variations and run performance diagnostics.

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These new tools help creators explore diverse captions and thumbnails to keep content original and simplify strategy, helping users step up their game.

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While most generative AI is already used to optimise content and speed up processes, Meta is taking it one step further by introducing awards.

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Creators who utilise Meta’s generative AI will earn awards displayed on The Professional Dashboard, which will soon feature expanded content management, performance tracking tools and achievement badges to motivate creators.

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While this development is currently only planned for Reels, Meta may aim to use this move to push Reel creation and incentivise creators to engage with their platforms while championing original content.