X will soon offer deeper analytics into follower activity and engagement. 

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The new analytics page on X will provide insights into peak follower activity times and engagement behaviour. It aims to help content creators connect with their audience and provide valuable insight post-performance. 

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While this is a valuable new addition to the platform, which can be used to power content strategy and user growth, it may be too late for many, as a reported 60% of X users have currently paused their activity on the platform.