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New Facebook Advertising Insights - Frequency vs Performance
October 27, 2020
New Facebook Advertising Insights - Frequency vs Performance

Facebook have released new data on how ad frequency impacts on ad performance. The analysis found an increase in responses to being served the ad around 5 times. After 5 or 6 impressions, the results then start to taper off, however good the creative is. 


This is useful information for advertisers to use when deciding how many times to serve their advert for optimal results.

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